Looking at the blind box market, the first step to pry open users is to use the influence of popular IPs. At this point, Bubble Mart is the most willing to invest and has the most vision. While other brands are still focusing on creating their own IPs and cooperating with domestic phenomenon-level popular IPs, Bubble Mart has already looked around the world, obtained exclusive IPs for designers, and has been focusing on super-large IPs with continuous popularity. Unique and popular with the public.
Nowadays, most enterprises are weak in their own IP innovation, and the phenomenon-level popular IP is hot and cold. And Bubble Mart has operated more than 90 IPs, including Molly and Dimoo in self-created IPs, PUCKY, The Monsters and SKULLPANDA in exclusive IPs, and Harry Potter, Naruto Shippuden, Classmate Zhou, etc. in super large IPs. All are very popular. Among them, SKULLPANDA once sold out of stock, and the value of the whole series rose sharply. Bubble Mart's unique vision has to be admired.
The listing has brought more exposure to Bubble Mart. In the future, there will be more and more super-large IPs and designers to establish cooperation with Bubble Mart. I believe that more attempts and breakthroughs in the trendy play circle will be opened by Bubble Mart.
3. For the industry
He lowered the user's entry barrier. Artist or designer trendy figures are usually priced at 3 figures and above, which makes mass consumers daunting. Blind boxes with prices as low as double digits can meet the psychological expectations of more consumers and tap more potential users. Its value to the industry is comparable to that of the e-commerce industry: going deep into sinking cities, educating potential users, and bringing more users to the industry.
And it is not surprising that Bubble country email list Mart can break the circle or even go public.
In order to express my views as clearly and accurately as possible, the author spent a lot of money to buy a blind box and experienced it for two months.
However, an article is not enough to show all the success of a business, all seemingly accidental events are the inevitable result of a combination of factors. Only by maintaining a curious and motivated heart, understanding the current market situation, and analyzing development trends, can we understand and even tap into the real needs of users without being deceived by the superficial surface.