Furthermore, there are many actions Phone Number Database to maintain the database (de-duplicate, validate email addresses, standardize data and so on). Many of these actions can be automated, but must be examined regularly (and according to policy) to ensure that they continue to fulfill their function.Broadly speaking there are Phone Number Database currently two main trends within marketing regarding how a target group is most efficiently influenced, as the European project Pecos4SMEs showed . The first school of thought states that collecting Phone Number Database and interpreting data from databases is sufficient to understand people and adjust their behaviour.
This movement has made Trump Phone Number Database great and supported Brexit. The second trend argues that it is not enough just to have data at our disposal. We have to go out and talk to people and experience their world with them. Only then do we understand the backgrounds of big data. This latter trend mainly serves large Phone Number Database companies and is made clear in the book Marketing with strategic empathy (aff.) by Claire Brooks. Composing personalities based on collected data Cambridge Analyica is an important exponent of the first movement based on data from databases.
The company is blamed for the Phone Number Database success of the 'out of nowhere' rise of US presidential candidate Ted Cruz, for the success of Brexit proponents and the success of Donald Trump. The company is not politically Phone Number Database neutral by any means. It is linked to the American alt-right movement. The current most influential adviser to US President Trump, Steve Bannon, was CTO of Cambridge Analytica. Cambridge Analytica collects and uses as much data as possible from every American.