Quite simply, in the course of marketing email list, profit is created that covers the cost of the marketing itself. Since that may seem complicated, let's use an example. Let's say that you need to generate MLM leads for your network marketing business.
You start an AdWords marketing campaign where you bid $1.25 for each click. You direct the traffic to your capture page, which has a 33% opt-in rate. In other words, 1 out of 3 people that come to your capture page fill in the form (opt-in) and turn into a MLM lead for you. Which means then, that every lead you generate costs you about.
You then have 2 choices: pay the $3.75/per lead out of your own pocket, OR add a step to your marketing that permits you to recoup your $3.75/per MLM lead cost. Obviously the smart options is to add a step to your marketing to recoup your costs so that you're marketing is sustainable and you also will not run out of money before you can generate enough MLM leads for your network marketing business. That's the idea of the funded proposal marketing system, as well as why it's essential to have in your business.